Horrocks Highlights

The Children's Food and Beverage Advertising Initiative was launched in November 2006 by the Better Business Bureaus to provide companies that advertise foods and beverages to children with a transparent and accountable advertising self regulation mechanism.  The Initiative is aimed at shifting the mix of advertising message directed to children under 12 to encourage healthier dietary choices and healthy lifestyles.
See more at the BBB website.

Combating the growing obesity problem amoung children will require stronger action at all levels from food makers to governments and schools, witnesses told the U.S. Lawmakers Tuesday at a hearing about how foods are marketed to kids.  Dr. Julie Gerberding, the head of the CDC, said children can't make healthy food decisions for themselves and they and their parents are being influenced by advertising.  She said researchers must understand the relationship between advertising and obesity.
       - Associated Press by Emily Fredrix, Tuesday, 9/23/2008

Keeping Food Diary Doubles Weight Loss
In a recent study by the Kaiser Permanente Center for Health Research, participants who kept food journals lost almost double the weight of their nonjournaling counterparts.
      - ABC News Medical Unit, By Kendall Krause, M.D. 7/8/2008

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